Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
CPD Value 5.5 Hours
Course Benefits
- Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
- Understand the importance of relationship marketing and the life time value of customers
- Understand the buying behaviour of organisations
- Review current marketing activity and discuss ways to maximise impact
Our Edinburgh training venue
PTP's courses take place at the Edinburgh Training Centre in the heart of Edinburgh.
PTP's Edinburgh venue is conveniently located just off the Royal Mile, only a few minutes away from Edinburgh Waverley train. It has free wi-fi and unlimited refreshments throughout the day. The lunch buffet which is included in all full day PTP courses is excellent.
Address
Edinburgh
Edinburgh Training and Conference Venue
16 St. Mary's Street
Edinburgh
EH1 1SU
This course is available in the following locataions:
Relationship Marketing London
Relationship Marketing Bristol
Relationship Marketing Manchester
Relationship Marketing Nottingham
Relationship Marketing Birmingham
Relationship Marketing Leeds