Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.
This Essential Advertising course is available throughout the UK.
CPD Value 5.5 Hours
Course Benefits
- Develop and implement more effective advertising strategies and tactics
- Create an effective advertising/marketing communications brief
- Provide a high degree of focus on the essence of the customer/consumer proposition
- Critique a variety of advertising campaigns and suggest improvements
- Apply sound judgement to creative submissions and media opportunities
- Recognise and harness the power of simplicity and relevance
Benefits for the organisation
Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.
Benefits for the individual
You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:
Our Edinburgh training venue
PTP's courses take place at the Edinburgh Training Centre in the heart of Edinburgh.
PTP's Edinburgh venue is conveniently located just off the Royal Mile, only a few minutes away from Edinburgh Waverley train. It has free wi-fi and unlimited refreshments throughout the day. The lunch buffet which is included in all full day PTP courses is excellent.
Address
Edinburgh
Edinburgh Training and Conference Venue
16 St. Mary's Street
Edinburgh
EH1 1SU
This course is available in the following locataions:
Essential Advertising London
Essential Advertising Bristol
Essential Advertising Manchester
Essential Advertising Nottingham
Essential Advertising Birmingham
Essential Advertising Leeds