Brand Building with the Public training

Course Overview

This brand building course introduces the fundamentals of brand identity and running a brand centre. Areas covered include: What makes a good brand? Objectives when interacting with the public.

This Brand Building with the Public course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Brand Building with the Public London
Brand Building with the Public Manchester
Brand Building with the Public Nottingham
Brand Building with the Public Birmingham
Brand Building with the Public Bristol
Brand Building with the Public Edinburgh
Brand Building with the Public Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Essential Marketing Skills
Confidence in Making Face to Face Cold Calls
Public Speaking
Knowing Your Customer To Maximise Business Opportunities
Outstanding Customer Service Skills
Enhancing the Visitors Experience
The Client Meeting - Face to Face Selling

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives (To be effective when working a brand centre you must have 3 things, confidence, enthusiasm & knowledge. We are here to give you these!)

10:00 - 11:00 The Value of Brands (What makes a good brand. A look at the strength of your brand and what it stands for.) (An option to change this module if this already covered in Day 1 is 'What motivations do people use in their choice of car?')

11:00 - 11:15 Break

11:15 - 12:00 Clarifying Your Objectives (Working in tables groups decide what they want to achieve when they are interacting with the public and present back to the rest of the group.)

12.00 - 13.00 Understanding Body Language (Group activities to understand the importance of gestures, posture and eye contact. An in-depth look at a non-threatening greeting.)

13:00 - 14:00 Lunch

14:00 - 14:30 Things to Avoid when on Duty (Here delegates will look at the importance of first impressions, how to avoid being pushy and how to make the experience of any member of the public interacting with staff from their company a memorable one.)

14:30 - 16:00 Role Plays (Groups take it in turns to play company representative, customer and observer. All will have a turn in each role and small groups will report back to the large group.)

16:00 - 16:30 Best Practice in Brand Building (A list of key points identified - later these should be reproduced and sent out to the team)

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Amazing course.

Sulaiman Alessa, Saudi Payments

Benefits

Understanding the value of brands
Identify the best ways of interacting with the public
Understanding body language
How to build their brand with the public