'Knowing Your Customer To Maximise Business Opportunities

Course Overview

The necessity to know and understand your customer is essential for every business to enable it to succeed and grow. This interactive course gives you the skills, tips and knowledge to ensure you genuinely know what your customer wants and needs and how to deliver it so that they become your best ambassadors.

CPD Value 5.5 Hours

Course Locations

Know Your Customer London
Know Your Customer Manchester
Know Your Customer Nottingham
Know Your Customer Birmingham
Know Your Customer Bristol
Know Your Customer Edinburgh
Know Your Customer Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Customer Excellence for Finance Staff
Customer Satisfaction as a Selling Tool
Advanced Customer Service for the Public Sector
Customer Care
Advanced Customer Service for the Tourism, Leisure and Hospitality Industry
Outstanding Customer Service Skills
Introduction to Sales - From Emerging Salesperson to Buying Advisor (2 days)

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09.30 – 10.00 Coffee and Intro. How well do you know your business?

10.00 – 11.00 Let’s profile our existing customers. Who are they, where do they come from and what do you think they want?

11.00 – 11.15 Coffee break

11.15 – 12.00 What are our competitors doing? What can we learn?

12.00 – 12.45 Communication skills with our customers. How do we find out their needs?

12.45 – 13.45 Lunch

13.45 – 14.30 Effective questioning techniques. Three essential skills of knowing the customer. Questioning, Listening, Action.

14.30 – 15.00 Developing feedback forms that your customers will actually want to complete. Acting on feedback.

15.00 – 15.15 Tea break

15.15 – 15.45 Look what others have achieved.

15.45 – 16.30 Developing an Action Plan for changes you can make to increase customer satisfaction by really knowing your customer. Listen, Communicate, Interpret, and Involve your customers.

16:30 – 16:45 Summary and Action Plan agreed

Benefits

• Understand precisely who your customer is, and the best ways to ensure you know exactly what they want and require from your organisation.

• How to establish a rapport with new or existing clients and how to ensure they remain loyal.

• The three essential skills you need to genuinely know your customer.

• Look at successful companies who really know their customers and see how they have grown through self-development and consistency.

• Questionnaires, feedback forms and social media. What works best in determining what your customer really wants.

• Develop a practical and effective action plan to transform your business by really getting to know your customer.